A North American beauty hub where influencers, media and industry professionals meet

A creator commerce event is not a conventional trade show. It is a relationship-driven platform where influencers, media and industry professionals in the North American beauty and wellness sector hold substantive business conversations. Participating brands offer hands-on product experiences on site while building direct connections with influencers whose followings range from hundreds of thousands to millions, and that exposure spreads immediately through online content.

With North American consumer interest in K-beauty continuing to rise, AFM is one of the few local channels where Korean brands can build trust through experience marketing rather than advertising.

Why creator commerce events matter for Korean brands

• Immediate content generation

  Influencers use and post about products on site, so brand exposure across North American social media begins on the day of the event.

• Real-time market validation

  Brands observe North American consumer reactions on the spot and can quickly test product positioning and messaging.

• Relationship density per dollar spent

  Compared with large trade fairs, these events build denser relationships, making them an efficient investment for brands in early stages of expansion.

2026 TikTok Matchmaking City Tour — four brands with Unified

Four Korean skincare and beauty brands — Chasin' Rabbits, Medi-Peel, Dr. Rejuall and ABNC — are taking part with Unified's support. Unified handled operational support including U.S. inbound logistics and delivery as well as on-site communication. Within AFM's experience-driven environment, each brand met local consumers and influencers directly, taking a first step toward building brand awareness in the North American market.

What comes next — a dedicated local marketing partner in North America for Korean brands

This participation is a starting point for Unified. Beyond operational support, the company plans to build a full-service structure covering strategy planning, booth operation and design, local influencer and media outreach, and follow-up campaign integration at AFM and other major North American events.

The network of local agencies, influencers and buyers Unified is accumulating will function as ongoing communication infrastructure in North America rather than a single-event asset. The result is an environment where Korean brands can handle the entire process of entering the North American market consistently through a single partner.